About Sophie

I’m Sophie Zambrano, an SEO and GEO strategist and the founder of Core Search Solutions. I help service-based businesses build organic visibility across traditional and AI-driven search.

I started working in SEO and content strategy in early 2024, but my background is actually in operations and customer experience. Before Core, I led teams and worked on the systems, processes, and communication that help businesses grow without creating chaos behind the scenes.

That experience still shapes how I approach SEO today. I’m less interested in chasing rankings for the sake of rankings and more interested in understanding your business, what your customers are actually searching for, and how we can build useful, authoritative content that makes you easier to find and trust.

As AI changes the way people search, my work has expanded beyond traditional SEO to include GEO and the broader question of how businesses build enough digital authority to show up across Google, ChatGPT, Gemini, and wherever search goes next.

Core is intentionally small. When you work with me, you work directly with me. I keep my client roster limited so I can actually understand the businesses I’m working with and give the strategy the attention it deserves.